Google is introducing a search update. A completely revamped search experience where personal preferences take center stage. Thanks to new features like the 'follow' button and customized search results, tailored information becomes a reality.
The new features in Google's search update
The 'follow' button: stay updated on your interests
With an innovative 'Follow' button in Google Search, you can now subscribe to topics that interest you. This means you will automatically receive updates and personalized content directly in your search results. This 'follow' button makes it easy to stay informed about your chosen topics. You simply click the button to follow, and Google will keep you updated with information in your home feed and in future searches on that topic.
Ranking function: your sites take precedence
In addition to the 'Follow' button, Google is also introducing a ranking feature that considers sites you visit frequently. These sites will appear more often in your search results, providing a more personalized experience.
'Perspectives' feature: more insight and visibility
Google's 'Perspectives' feature is also being updated. You can now see content from social media platforms, discussion forums, blog posts, and other communities when you tap on the 'perspectives' filter. For content creators, this update also offers more visibility.
Impact on businesses and organizations
The impact of these updates on businesses and organizations is significant. With the personalized search experience, they can increase their visibility by producing relevant content that aligns with the interests of their target audience. These updates will be rolled out later this year in the US for English-speaking users. With this, Google takes a further step in providing a more tailored and intuitive search experience for its users. It is still unknown when these updates will be available in the Netherlands, but it is wise to stay informed about the latest developments.
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