The new Text Guidelines feature, a new function that gives advertisers more control over AI-generated ad texts, which Google announced five weeks ago during the Think Retail event, is now appearing in various Google Ads accounts. This tool allows marketers to set text parameters at the campaign level that help Google's AI stay within the desired brand guidelines.
When should the Text Guidelines feature be used?
The function works exclusively when text personalization is activated and offers advertisers the ability to define rules that direct AI-generated text assets to specific brand or legal standards. Google positions this as a solution for "brand-safe creation" and improved quality of advertising assets.
Impact for businesses
For organizations, this development represents a significant step forward in balancing automation and brand control. Companies can now directly integrate their compliance requirements and brand guidelines into their automated advertising processes, without sacrificing the efficiency of AI-driven campaigns.
The timing of this launch is strategic, as Google Ads increasingly relies on AI-powered creative solutions. Advertisers had explicitly requested stronger controls for brand safety and message consistency, a request that Google is now addressing.
Practical application for marketers
The Text Guidelines feature offers marketers a new way to dictate how Google's AI writes for them. This means that companies can maintain their automation advantages while simultaneously safeguarding their brand integrity. PPC specialist Arpan Banerjee was the first to notice this rollout, indicating that the feature is being gradually introduced across various accounts. Organizations looking to take advantage of this feature can check if it is available in their campaign settings.