Google has launched Veo, its latest generative AI video model, in a private preview. This enables companies to integrate high-quality AI-generated videos into their content strategy. Using text or image prompts, Veo generates 1080p videos in various visual styles. This presents new opportunities for creative industries. While OpenAI previously demonstrated its Sora model, Veo is now the first to be available through Google’s Vertex AI platform.
Impact on content creation and organizations
The introduction of Veo provides companies with direct access to advanced technologies to save time and resources. The model can ensure consistency in visual elements, as demonstrated in sample videos where details such as a dog collar are flawlessly represented. Generative AI, like Veo, accelerates the production of creative content, which has already led to successful campaigns for brands like Coca-Cola. According to Google, 86 percent of companies using AI report an increase in revenue.
Challenges and Solutions
Veo, however, is not without its flaws. In some clips, unrealistic details are visible, such as incorrect lighting representation. Google has taken measures to address these limitations. Veo includes built-in safeguards to avoid harmful or copyright-infringing content. Additionally, all output files are equipped with DeepMind’s SynthID, a digital watermarking technology designed to combat the spread of misinformation.
With these tools, Google is making a significant leap in AI content creation, while OpenAI is still struggling to bring Sora to market in a timely manner. For businesses, Veo already offers a valuable advantage in an increasingly competitive digital landscape.