Thanks to a recent update from Google, your search has become easier. Google has strengthened the 'open' signal in its local search algorithm. This means that businesses that are open during your search will be displayed more prominently.
Important changes in Google's local search algorithm
This update represents a significant shift in how Google ranks local businesses. Since November 2023, a business's open status has become a more important criterion in local search results. This is particularly relevant for non-navigation searches, where users are looking for a type of service rather than a specific brand.
Influence on businesses: 24/7 open and the risks
Companies that are open 24 hours a day can gain an advantage in search results. However,
Danny Sullivan warns companies not to artificially adjust their opening hours. While this may provide a short-term advantage, future adjustments to the algorithm and potential penalties could turn this into a disadvantage.
The necessity of accurate business information
The impact of this change should not be underestimated. Businesses must ensure that their opening hours are accurately displayed in their Google Business Profile. A misstep here can lead to lower visibility in local searches and even penalties.
A step forward in search experience
Google is taking a step forward in enhancing search experiences by giving a better ranking to businesses that are actually open. This increases the relevance of search results for users, but also imposes new demands on businesses to keep their information up-to-date and accurate.