Google's new Search Console reports - integration with Merchant Center

It is a scenario that many are familiar with: products that do not appear in the Google Shopping tab or whose visibility fluctuates. Google has now come up with a solution for this: new integrated reports within Google Search Console and the Merchant Center.

Google is introducing two brand new reports in the Shopping tab listings section. The first report identifies issues that prevent your products from appearing in the Google Shopping tab. The second highlights changes in clicks and rankings of your product offerings in Google Search. A fantastic addition, especially with the holidays approaching when visibility is crucial.

A flashback to last year: Google implemented a section in the Search Console that integrated data from the Merchant Center. These new reports are an advanced version of that, offering even deeper integration with the Merchant Center. For businesses and organizations, this can be of great value, especially during peak periods such as the shopping season around the holidays.

To fully leverage the potential of these reports, it is essential to establish a connection between your Search Console property and your Merchant Center account. Once this connection is made, you will gain access to these groundbreaking insights and can adjust your strategies accordingly.

The core message? Google now provides you with more data to optimize your performance in Google Search. Dive in, see how your products are performing, and seize every opportunity to enhance your visibility in Google Search before the holiday shopping season truly begins!

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