Every morning you wonder if your job is still secure in a world where AI is rapidly opening up new possibilities. Today, Evidenza has developed a way to completely transform traditional B2B market research. Their AI technology creates virtual copies of B2B customers that are up to 95% identical to real customer profiles.
Evidenza's innovative approach
Evidenza, founded by former LinkedIn leaders Jon Lombardo and Peter Weinberg, now makes it possible to obtain valuable customer insights with minimal effort. The "synthetic customers" voluntarily participate in surveys, allowing companies to save time and costs. This AI-driven customer profiling can help businesses develop more effective marketing plans without relying on hard-to-reach target segments.
Cost savings and more efficient strategies
Although Evidenza is still in its early stages, it has already attracted more than 30 major companies such as EY and Mars. The technology offers a unique combination of AI and human expertise, with an advisory board full of renowned CMOs and marketing experts. This not only provides companies with access to advanced data but also to strategic insights that go beyond what AI alone can offer. Additionally, it is possible to map out very specific customer profiles that were previously difficult to analyze.
Synthetic customers: a new standard
AI in market research is increasingly becoming the norm. Companies are more frequently recognizing the benefits of this technology, not only in terms of cost savings but also in speed and efficiency. Instead of relying on time-consuming and expensive studies, companies can now act much faster and more accurately based on customer behavior and preferences. This means that companies can optimize their marketing campaigns, serve customers better, and position their brand strategy more effectively.
AI does not replace the brand strategist, but provides them with new tools to work even more effectively. Therefore, there is no need to draw the curtains. The future of market research is exciting and full of possibilities. For companies that want to remain competitive, this technological advancement is an opportunity to become more innovative and customer-focused.