YouTube is launching a new way to support and grow emerging creators. For creators with fewer than 500,000 subscribers, it is often a challenge to reach a larger audience. That’s why YouTube is introducing the Hype tool, which allows fans to directly influence the visibility of their favorite creators. This new feature enables viewers to actively contribute to the success of smaller channels.
Introduction of the Hype
Channels with fewer than 500,000 subscribers can benefit from this feature, allowing fans to promote videos through a leaderboard. This helps creators increase their visibility in an organic way. The Hype tool ensures that each hype receives extra weight, particularly for smaller channels, thanks to a points multiplier. Reaching 500,000 subscribers proves to be a turning point. According to Bangaly Kaba, Director of Product Management at YouTube, the growth and income of creators significantly increase from this milestone.
The impact for businesses and creators
For businesses and emerging creators, Hype is a powerful tool to generate more exposure. Channels with fewer than 500,000 subscribers receive a fairer chance to break through with the help of their fans. This can help build long-lasting relationships with viewers and increase revenue. For larger creators, not much changes, as they already benefit from YouTube's recommendation algorithms. With Hype, YouTube aims to focus on the growth of smaller channels and provide them with more opportunities to be discovered by a wider audience.
Solutions for smaller creators
The tool offers a balanced way for small creators to compete with larger channels. Thanks to the points multiplier, they have a better chance of making it onto the leaderboard. The Hype leaderboard is specific to each country, ensuring targeted visibility within their own markets. Hype also rewards active fans with badges and weekly overviews of hyped videos. Fans can even purchase paid hypes to further support their favorite creators. Additionally, creators can generate extra income through bonus payments by hyping. With Hype, fans have the opportunity to play an active role in the success of their favorite creators. This not only strengthens the bond between creators and their community but also provides new revenue and growth opportunities.