has announced that they will be removing various components from the analysis page of business profiles. These changes pertain to post views, CTA actions, and search impressions. As a business owner, it is important to stay informed about these updates, as they may impact how you measure and optimize the performance of your business profile. In this article, we discuss the impact of these changes and offer some solutions to address them.
Google Business Profile Analytics is a valuable tool for businesses to gain insight into customer interaction with their business profile on Google. By removing post views, CTA actions, and search impressions, businesses are limited in their ability to fully track the performance of their profiles. This can lead to a loss of important data and insights that help businesses optimize their online presence and attract more customers.
Although some statistics are being removed, there are still valuable insights available in Google Business Profile Analytics. Businesses can still collect important data, such as total profile views, device views, top keywords, number of website visits via the profile, number of calls from the profile, and more. Additionally, new statistics have been added, such as product section analyses and images in food menus, which can help businesses better understand their product offerings and improve customer journeys.
Product & Platform Updates
2 min
13 July 2023
Auteur
Lisanne Groot
marketing consultant
Important updates in Google Business Profile Analytics: post views and CTA removed
Over Lisanne Groot
marketing consultant