Google now offers advertisers the opportunity to sign up for "video enhancements," a new tool that uses AI to automatically generate multiple video formats. This is particularly valuable as more videos are being viewed on mobile devices with varying screen sizes and orientations.
Importance of Correctly Formatted Advertisements
With the increasing consumption of videos on mobile devices, it is essential that advertisements are correctly formatted for different screen sizes and orientations. Google's new video enhancements make this possible by using AI to rescale and reformat videos for better effectiveness.
How it works
Advertisers upload their standard horizontal video as usual. Google's AI then automatically generates additional versions in different aspect ratios such as square (1:1) and vertical (9:16, 4:5). This technology ensures that important elements are preserved by intelligently cropping and repositioning. Additionally, shorter video clips are created to highlight key moments.
Advantages
According to Google, this feature offers numerous benefits:
Creates mobile-optimized video ads without extra work for advertisers.
Improves campaign performance by serving well-formatted video ads.
Saves time and resources by automating the creation of additional video assets.
How to turn on and off
Video enhancements are enabled by default for new video ad campaigns. Advertisers can toggle this feature on or off in their campaign settings under “Additional settings” > “Video enhancements.”
Video enhancements allow you to have extra and improved versions of your videos. They enhance campaign performance by, for example, creating a vertical video from your horizontal video, making it better suited for vertical screens. Shorter versions of your videos are also created. With these smart automation features, you can create more effective and engaging ads. These can help improve conversions while saving you time and resources.