Why do users click on your ads but then leave your website? Without insight into what happens after the click, you miss valuable opportunities to optimize your ads and landing pages. Microsoft Clarity now offers a direct integration with Google Ads, allowing you to combine in-depth behavioral data with performance statistics. Discover how you can improve your Return on Ad Spend (ROAS) with these insights.
What does this integration offer?
Since January 2025, the integration between Google Ads and Microsoft Clarity is available to everyone. This provides you with a complete view of advertising performance and user behavior. Where traditional statistics such as CTR and CPA stop, Clarity goes further with session recordings, heatmaps, and funnel analyses. This way, you discover what users really do after clicking on your ad.
Key features:
View session recordings and heatmaps by campaign.
Filter Clarity dashboards based on Google Ads campaigns.
Analyze Google Ads statistics such as CPC, CTR, CPA, and conversion rates (CVR).
Impact on businesses and organizations
With this integration, you go beyond superficial numbers. By seeing where users drop off or get stuck, you can implement targeted improvements on landing pages and campaigns. This not only enhances the user experience but also increases your conversions and ultimately your ROAS. Tools like heatmaps show which elements perform well, while funnel analyses help you identify conversion issues.
The integration also offers time-saving features, such as summaries of session replays and smart events, allowing you to quickly gain essential insights without spending hours analyzing data.
Concrete improvements and solutions
With Microsoft Clarity, you can:
Replicate high-scoring elements through heatmap comparisons.
Identifying and resolving issues such as slow loading times.
Accurately analyze A/B test results for optimal campaign variants.
Clearly mapping out funnels and conversion issues.
Setting up the integration is simple: connect your Google Ads account through the Clarity dashboard and you will have immediate access to combined data. This allows you to make data-driven decisions that lead to better performance and a higher ROI.
Outlook
This integration is a valuable step forward for advertisers who want more than just clicks and conversions. It provides a complete toolkit for campaign optimization and sets a new standard for behavioral insights. Stay tuned for future expansions, such as integrations with other advertising platforms, and discover how Clarity can transform your marketing strategy.