Instagram is introducing a new app called Edits, which allows users to edit videos with advanced tools. The announcement came at a notable moment: the same day that TikTok's editing app CapCut is no longer available in the United States. Edits will be launched in February and promises a range of creative features that enable users to edit videos and save ideas.
What does the Edits app offer?
According to Instagram head Adam Mosseri, Edits will feature a 'suite of creative tools.' In addition to the ability to edit videos, the app offers options to record videos in a higher resolution than 1080p. Furthermore, there is an insights page that allows creators to view statistics about their videos, such as how many times videos are skipped or passed over.
These features set Edits apart from other editing apps by focusing on actionable data and creative possibilities for mobile users.
What does this mean for businesses and creators?
The introduction of Edits can help businesses and content creators produce professional videos without complicated software. With the insights page, creators can see directly what works and what doesn't, allowing them to better tailor their strategy to their audience. For businesses, this presents opportunities to advertise more effectively through Instagram Reels.