Do you sometimes wonder why some of your posts suddenly perform well while others barely reach an audience? Or do you find that you forget to dive into the statistics? Instagram is now testing a feature that helps you gain that insight. An automatic monthly overview displays your performance in a convenient, visual format.
Get more out of your Instagram strategy with monthly insights
The recap appears in Story format and summarizes your month. You can see how many views your Reels and posts received, how many of those came from non-followers, and which posts performed the best. You will also receive suggestions to improve your reach and insights into when your followers are most active.
Why this is important for companies and content creators
Many companies and marketers often forget to check their statistics. This new reminder lowers that threshold. Instead of actively going to your Insights tab, you receive a notification to open your summary. This raises awareness and helps you adjust more quickly.
Especially the information about the active times of your specific followers is valuable. Unlike general guidelines, Instagram bases this data on your own audience. This makes it easier to optimize your content planning and leverage the algorithm to your advantage.
Overview keeps your strategy sharp.
Although the information is already available in your existing Insights, this summary makes it easier to look at it structurally. Not revolutionary, but certainly practical. The recommendations are directly applicable. Think of concrete tips or examples that help you improve your content process.
Whether you are a small business owner or managing a social media team, this feature keeps you sharp. Instagram has not yet announced if and when this recap will be available to everyone.