You post a reel on Instagram. But what if it barely gets noticed? Frustrating, especially when you believe the content is strong enough. Sound familiar? Instagram has been testing so-called trial reels for six months, and they now seem to be paying off for those who want to be visible beyond their own follower base.
What are trial reels?
Trial reels are not shown to your followers, but only to random users who do not yet follow you. This way, you get an objective view of the appeal of your reel. This method of testing is designed as a fair evaluation system and as an opportunity to build new reach without relying on your current followers.
Within 24 hours of posting, you will see statistics such as views, likes, and comments. This allows you to analyze what works and what doesn’t. Interestingly, you are allowed to upload up to 20 trial reels per day. Reposting older reels as trial reels also proves to be effective.
What is the effect for creators?
Instagram shares figures indicating that 40% of users have started posting reels more frequently after using trial reels. Among that group, 80% experienced an increase in reach among non-followers. Trial reels thus prove to be not only a measurement tool but also a means to expand your visibility.
You can easily convert trial reels into regular reels after posting. These will then still be shared with your followers. This way, you combine the benefits of testing with reach among your own audience.
What does this mean for your content strategy?
For brands and companies with a professional account, this feature provides insight into which types of content resonate with a broader audience. By testing multiple trial reels, you gain a clearer understanding of the potential of your content. This allows you to support your strategy with data rather than assumptions.
Instagram actively encourages the use of this feature. Even users without a professional account can sometimes test it. During the upload process, you can set your reel to be published as a trial.
Why should you use trial reels?
With trial reels, you can test your content without affecting your regular reach. The insights help you make better choices. And the great thing is: if something resonates, you can still deploy it widely. Without risk and without algorithm dependency. Simply put: more control over your reach.