Is your website suddenly receiving more visits via Threads? You are not alone. More and more companies are noticing that their link posts on Threads are performing better. According to Adam Mosseri from Instagram, the team behind Threads is actively working on improving the visibility of links in the app. Over the past month, link posts have been ranked better, resulting in increased traffic from Threads.
Link posts on the rise
This is striking. Meta has previously increased the reach of link posts temporarily, only to later shift the priority. Now, it seems that another shift is occurring. Meta claims to better value links within the recommendations of Threads and shows them more frequently in the timeline. Additionally, users can now add links to their profiles and measure the performance of their link posts through new analytics.
Why can link posts be important for businesses?
For companies focusing on content distribution, this is relevant. Threads can temporarily serve as a powerful additional channel for referral traffic, especially if your target audience is present on Threads or actively engaged in real-time conversations. However, caution is still advised. Meta has previously made sudden adjustments to the algorithm. Furthermore, the latest 'Widely Viewed Content Report' shows that over 97% of Facebook posts contain no external links. Meta prefers to keep users within its own platform.