On LinkedIn, it is noticeable that short videos are increasingly capturing attention. While some posts generate little interaction, videos manage to evoke much more engagement. This is not surprising, as the viewing time of videos on LinkedIn has increased by 36% in just one year. The growing role of video on the platform is becoming increasingly clear.
With a new vertical video feed, enhanced analytics, and additional support for video events, LinkedIn makes it clear: video content has become essential on the platform. To assist you with this, LinkedIn is launching the newsletter 'Create Video'.
What does the newsletter offer?
Every two weeks, you will receive practical video tips, product updates, inspiring examples, and behind-the-scenes insights. The newsletter helps you confidently start with video or enhance your current approach.
In the first edition, LinkedIn shares immediately actionable tips. Keep videos short, between 30 seconds and 2 minutes. Start with a strong hook, such as a question or a relatable problem. This way, you immediately capture the attention of the scrolling viewer.
You will also find examples of successful videos and LinkedIn-specific training. Even search results within the app now feature video clips, which can further increase your visibility.
Impact for businesses and professionals
Video content is growing twice as fast as other formats on LinkedIn. Companies and professionals who capitalize on this smartly increase their reach and engagement. The newsletter keeps you alert to new opportunities, insights, and trends.
The 'Create Video' newsletter serves as an accessible and regular reminder to continue developing your strategy. It prevents you from falling behind in a time when video content is becoming increasingly important within the business network.
Conclusion
For those seeking more visibility and engagement on LinkedIn, this newsletter offers valuable support. Without being overwhelming, it helps you get started in a structured way with a format that increasingly makes an impact.
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