Anyone who has ever worked with Google Ads knows that policies can change from time to time. Now, Google is introducing a new condition that could make a difference for suspended advertisers.
Starting today, October 10, 2023, Google is implementing a new policy that affects certain suspended advertisers. As part of this new policy, they must first undergo a verification process before they can appeal their suspension. Google clarifies that this policy specifically applies to "selected advertisers whose accounts have been suspended," but it does not apply to advertisers who are billed monthly.
What is changing?