TikTok has introduced five new advertising tools that can help brands achieve better business results. From automated campaign management to enhanced privacy protection, these tools provide brands with more opportunities to reach their target audience more effectively and increase conversions.
A stronger position for TikTok
TikTok no longer positions itself solely as an entertainment platform but now emphasizes its role in driving purchases and influencing consumer behavior. With over 1 billion users worldwide, TikTok offers businesses a tremendous opportunity to forge authentic connections and generate revenue.
The new tools at a glance
TikTok introduced five solutions that help businesses automate their advertising strategies and maximize results:
Smart+:
This tool automates the advertising process, from audience selection to creative design. This saves companies time and ensures campaign optimization, resulting in better performance and a higher return on ad spend (ROAS).
GMV Max:
Aimed at increasing revenue in TikTok Shops. It simplifies ad management and results in an increase in gross merchandise value of approximately 30%.
Out of Phone:
Retail: This allows brands to display TikTok content in physical stores, creating a seamless transition between online and offline engagement.
Conversion Lift Studies:
This solution measures the effect of TikTok ads on sales, even when the ads do not directly lead to a click. Companies see an average conversion increase of 25% thanks to this tool.
Privacy-Enhancing Technologies (PETs):
Advanced privacy solutions that allow advertisers to securely use their own data for insights while protecting user privacy.
The impact on businesses
With these new tools, companies can optimize their campaigns, improve conversion rates, and increase their revenue. TikTok makes it easier to reach the right audience, while automation leads to cost savings and better results. Advanced measurement solutions, such as Conversion Lift Studies, help companies understand the true impact of their investments.
Solutions for privacy and measurability
Privacy-Enhancing Technologies provide companies with the ability to use data without compromising their customers' privacy. This makes measuring campaign results more accurate and secure, which is especially important for businesses that handle sensitive customer data. TikTok demonstrates that it is not just an entertainment platform, but also a powerful tool for companies looking to enhance their online visibility and revenue.