Are you scrolling through your favorite apps and noticing advertisements appearing more frequently between posts? This is now also going to happen on Threads. Meta is rolling out advertisements globally on its text-based platform, allowing companies to reach 300 million active users directly.
What is going on
Starting this week, image ads will appear between posts in the Threads feed. All advertisers who meet the requirements will gain access to this new feature. The placement of ads is enabled by default for new campaigns through Advantage+ or manual settings, although advertisers can choose to disable this manually.
The rollout will be phased, beginning in more than thirty countries. The visibility of ads will be ensured by a gray 'Sponsored' label next to usernames. Well-known brands such as Wendy’s and GroupM already participated in the testing phase in January.
Impact on businesses and organizations
For companies, this development presents a new opportunity to reach a growing audience. Since Threads utilizes Meta's existing targeting capabilities, advertisers can launch targeted campaigns without added complexity. Especially brands that are already active on Facebook or Instagram can expand their reach with minimal effort.
With the growth of Threads and the integration with Meta's advertising systems, an additional channel is created to engage text-oriented audiences. Companies looking to switch or broaden their strategy will find this a relatively accessible option.
Solutions and guarantees
Meta has announced that it will apply its existing brand safety standards to Threads as well. This addresses advertisers' concerns about unwanted associations within text-based social networks. As a result, the advertising environment remains safe and appealing.
According to Meta, the introduction of advertisements still provides users with a personalized experience, allowing relevant companies and content to be easily discovered.
Conclusion
Threads opens a new revenue stream for Meta, which is clearly focusing on monetization despite previous user concerns. For businesses and organizations, this means an additional channel for targeted advertising, supported by trusted Meta technology and advertising standards.