Meta has announced that Vibes, the platform for short AI-generated videos, is now available in Europe through the Meta AI app. This comes six weeks after the controversial platform's launch in the United States.
It appears that there is no text provided for translation. Please provide the text you would like me to translate from Dutch to English.
AI-generated content gets its own social feed
Vibes operates similarly to TikTok or Instagram Reels, but exclusively with artificially generated videos. Users can create their own AI videos through text prompts or remix existing content by adding new images, music, or styles. The platform offers a personalized feed that adapts to users' interests.
Meta positions Vibes as an "inherently social and collaborative creation experience" where users are encouraged to build stories together. Content can be shared directly in the Vibes feed, sent to friends, or posted on Instagram and Facebook Stories and Reels. The timing coincides with OpenAI's launch of Sora, another platform for sharing AI-generated videos, highlighting the growing competition in this market.
Business impact and market response
The public response to Vibes has been predominantly negative. When CEO Mark Zuckerberg announced the platform, users reacted with comments like "no one wants this" and criticism of "AI junk" on social media. These reactions indicate resistance to the shift towards artificially generated content.
For businesses, this development presents several challenges. Social media managers must prepare for a landscape in which AI content becomes increasingly dominant, while platforms like YouTube are actively trying to combat the influx of low-quality AI content.
Strategic contradiction
It is noteworthy that Meta's launch of Vibes contradicts the company's earlier statements. Earlier this year, Meta emphasized the importance of "authentic storytelling" and warned against "unoriginal content" with little added value. Despite the mixed reactions, Meta reports that the use of media generation in the Meta AI app has increased more than tenfold since its launch.