You simply enter your website, and Meta takes care of the rest. No more writing texts. No more setting target audiences. No more creating visuals. According to a report from the Wall Street Journal, this is exactly where Meta is headed. By 2026, companies should be able to fully entrust their advertisements to Meta's AI.
Meta's vision: advertising without manual labor
Meta has been developing advanced AI systems for ad creation for some time now. These systems analyze vast amounts of data from previous successful campaigns. Based on this, they can create ads that often perform better than those set up by humans.
What does this mean in concrete terms? According to Meta, soon you will only need to input a website. The rest will happen automatically. That sounds futuristic, but Meta is working hard to make it a reality.
What is going to change exactly?
Companies will soon only need to provide an image and a budget. The AI will take care of the rest: texts, visuals, videos, and targeting. Meta's algorithms will then determine who gets to see the advertisement. Moreover, users are increasingly being shown personalized ads, adjusted in real-time to their behavior.
This automation is not a standalone project. On the contrary, it fits within Meta's broader strategy. With Advantage+ campaigns, it has already been demonstrated that AI-driven ads can perform better than manually set variants. At the same time, the number of manual settings is gradually decreasing.
What does this mean for companies and marketers?
The benefits are clear: less time spent on settings and optimizations. However, this development also requires something from companies. Specifically, trust in AI.
As a result, the role of marketers is fundamentally changing. They are becoming less operational and more advisory. Interpreting data, maintaining brand identity, and strategically adjusting will become more important than ever.
Is human input still relevant?
Certainly. AI is fast, efficient, and scalable. But it lacks context and creative insight. It is precisely in that area that human involvement remains essential. A good story, a striking idea, or a subtle nuance often makes the difference – and those still come from people.
Looking ahead to 2026
Meta aims for 2026 as the moment when the system will be fully operational. Transitioning will not be mandatory, but the pace at which automation is gaining ground is rapid. Those who test and learn now will have an advantage later.
The future of advertising will therefore be partly determined by machines. However, the most successful brands will continue to be those that combine technology with strategy, creativity, and human insight.