Meta introduces innovative tools on Facebook and Instagram to address the challenges of generating quality leads. These tools are a welcome addition for businesses aiming for higher sales figures. They consist of five new lead generation tools, including AI features and CRM partnerships. This is aimed at improving campaign performance and saving time and money for marketers.
Increase your conversions with five new lead generation tools from Meta
For companies, qualitative lead generation is crucial. These new tools significantly increase the chances of conversions. In particular, the
'Click to WhatsApp Lead Generation'
offers advertisers the opportunity to generate and maintain quality leads directly via WhatsApp. This is a significant step forward in customer communication and engagement.
Additionally, you can take advantage of the following
four tools
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Instant Form Ad format:
Users can now easily share information with multiple companies, providing both convenience for the user and opportunities for small businesses.
2.
Calling via Facebook:
A new feature in the testing phase, allowing companies to call customers directly via Facebook. This facilitates a more personal and direct connection.
3.
Advantage+ for Lead Gen:
Complete campaign automation with AI, aimed at enhancing campaign performance.
4.
Hubspot integration:
A new CRM integration partner that offers a seamless setup, leading to more efficient lead generation.
Improved campaign performance through CRM and API integration
By integrating a CRM with the Conversions API and optimizing lead quality, campaign performance can significantly improve, according to a spokesperson for Meta. A recent study shows that ads with this setup generate 16% lower costs per quality lead and see a 21% higher conversion of leads to quality leads compared to ads without these features. These new tools provide companies with substantial opportunities to optimize their lead generation processes and enhance the effectiveness of their marketing efforts.