You are struggling with the question of which image performs best. Or you are uncertain about video variations for different target audiences. Sound familiar? Meta is addressing this with a new opportunity for advertisers. Soon, you will be able to experiment with AI-driven advertising tools through the 'Early Release' program. Even before the official launch.
Meta releases AI advertising tools to a select group.
Meta is making these features available to a limited number of advertisers. This allows them to experience firsthand what new generative AI features mean for their campaigns. Think of tools for automatically generating backgrounds, variations for different placements, or video material based on text prompts.
Complete control and transparency
The program revolves around transparency and freedom of choice. In Ads Manager, all test features are labeled 'Early Release.' You can preview them, make adjustments, and only then decide whether to implement the feature. You always maintain control.
If a feature is withdrawn, it will automatically disappear from all active ads. If the feature eventually becomes generally available, only the label will be removed. Your ads will continue to run as usual.
Impact for advertisers and agencies
This approach gives companies the opportunity to be the first to work with innovative advertising tools. It allows for creative testing and optimization without waiting for a wide rollout. At the same time, it remains experimental. Results may vary. And access to features can be changed or revoked at any time. You will receive a notification about this.
Limited availability, no registration process yet
The rollout will take place in phases. The features are not yet available for all accounts. It is also not yet known how you can sign up. Meta has confirmed that more information will follow. Until then, it remains a matter of exploring and waiting.