Advertising on Meta is becoming simpler and more effective. Businesses can now benefit from AI-driven optimizations without complicated settings. Meta is introducing new features that enhance campaigns and reduce costs, particularly for sales, app, and lead generation campaigns.
What’s new?
Meta is rolling out a streamlined Advantage+ campaign setup. This means that AI will automatically apply optimizations, allowing advertisers to forgo the choice between manual or automated settings. Additionally, there is a new Advantage+ lead campaign that helps businesses find high-quality leads more efficiently. Tests show that this approach results in a 10% lower cost per qualified lead.
An improved opportunity score system is also being introduced. This assigns a score from 0 to 100 to campaigns and provides concrete recommendations to enhance performance.
Why this is important
Meta makes advanced AI tools accessible to all advertisers. This ensures that companies – regardless of their experience – can benefit from improved campaign performance without manual adjustments. The growth of Advantage+ campaigns, with a 70% increase in shopping campaigns in Q4, demonstrates that this approach is effective.
The next step
Later this year, the AI features will be integrated into Ads Manager. This combines AI optimization with personalized recommendations, making campaigns even more effective. Meta is taking the next step in the automation of digital advertising while continuing to compete in the advertising market.