Meta, known for Facebook and Instagram, is strongly focusing on AI in 2024 through investments in this technology. The result is a 24% growth in advertising revenue in the last quarter, reaching $38.7 billion.
Impact on businesses and organizations
Due to Meta's investments in AI, user activity increased. Daily video watch time grew by more than 25%. The number of times Reels were shared reached 3.5 billion per day. This progress is a direct result of the investments.
Success stories and solutions
The benefits for advertisers and brands are clear. Meta's investments in AI made the Advantage tools successful. As a result, brands like Felicity and the Swiss company On experienced growth. Their revenue increased while the cost per acquisition decreased.
Meta also launched generative AI for text and images. These innovations expand creative possibilities and enhance the user experience.
What to expect in 2024?
Meta continues to develop AI-driven tools, building on the success of their AI investments. The company focuses on content that aligns with brands by closely collaborating with AI models. Meta aims to help businesses of all sizes grow through AI innovations. Thus, 2024 will be a year full of opportunities for advertisers who embrace AI.