As a brand manager, you are constantly looking for innovative methods to reach your target audience. Or perhaps you are an influencer looking to expand your follower count. Here is some good news! Meta has announced that it will launch Threads on Thursday, December 14 at 12:00 PM within the EU. This development comes shortly after the boycott by some of X's largest advertisers, including Disney, Paramount, and Sony Pictures.
A new horizon for marketers and influencers
With the introduction of Threads in the European Union, Meta is opening new opportunities for businesses and influencers. Although Threads currently does not display advertisements, the platform already offers chances for brand expansion through collaborations with influencers. It is crucial to remember that advertisements on Threads are an inevitable future development and are likely to generate a significant portion of the app's revenue.
Adjustments for EU Privacy Regulations
Threads was not launched in these countries during the global rollout in July due to strict privacy regulations in the EU. Meta has made adjustments to comply with this legislation, allowing users to utilize the app without needing to create a profile. A profile is only required if users wish to publish messages. Adam Mosseri, head of Instagram, has also confirmed that users can delete their Threads profiles without affecting their Instagram accounts.
Growth potential and future vision for Threads in the EU
Threads currently has nearly 200 million monthly active users worldwide, and Meta's CEO Mark Zuckerberg predicts growth to one billion in the coming years. According to technology analyst Aho Williamson, the expansion into the EU could lead to as many as 40 million additional monthly active users.
The launch of Threads in the European Union presents unique opportunities for brands and influencers to reach and expand their audience. For marketers and content creators, it is essential to closely monitor this platform and prepare for the new opportunities it offers.
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