Microsoft Advertising has rolled out a series of significant updates that provide advertisers with more control, speed, and scalability. From a completely revamped reporting environment to smarter import options and global integration with Shopify. These innovations not only make the platform more user-friendly but also enable marketers to optimize more quickly and compete more effectively.
Completely new reporting environment
The reporting function in Microsoft Advertising has undergone a complete makeover. The Reporting homepage has been redesigned, and Microsoft introduced a powerfulCustom Report BuilderThis gives advertisers more control over their data with minimal effort.
Quick access to core statistics and recommended templates
Complete freedom in filters, segmentations, and time allocation
Automatically schedule and share reports within teams
This innovation makes it easier to track performance and adjust more quickly based on relevant insights.
More control with Performance Max
AlsoPerformance Max campaignsare extensive. The main change: in case of overlap with standard Shopping campaigns, the principle of now appliesthe highest Ad Rank wins, just like in search campaigns. This replaces the fixed priority that was previously assigned to PMax.
In addition, several new features have been added:
Support for scripts and automated rules
Copy-paste functionality for asset groups
New customer acquisition goals (currently in pilot)
Improved conversion diagnostics directly in the interface
Microsoft claims that PMax campaigns are aan average 39% higher conversion rateachieve then standard Shopping campaigns (US, Feb–Apr 2025). This makes Performance Max more appealing to advertisers who want to maximize output from automated campaigns.
Efficient cross-platform import from Google and Meta
Another notable improvement lies in theimporttoolsIt is now possible to directly load visual elements such as the first image from carousel ads of Google or Meta as native creatives for Microsoft Audience Ads.
Coming soon:
Automatic detection of import issues
Recommendations for quick corrections within the interface
This saves time and makes it easier to advertise consistently across multiple platforms.
Shopify integration now available worldwide
TheMicrosoft Channel appwithin Shopify is now available in countries including the UK, Japan, Australia, and major EU countries. Shopify sellers can manage from their store environment:
Synchronizing their product catalog with Bing and MSN Shopping
Setting up and managing Performance Max campaigns
Expanding their advertisements worldwide without extra tools
This deeper integration makes it easier for SMEs and e-commerce companies to increase their visibility within the Microsoft Ads ecosystem.
Conclusion: scalable advertising with greater ease
The latest updates from Microsoft Advertising clearly focus on enhancing usability, efficiency, and control. From smarter reporting to better integrations with other platforms, advertisers are increasingly gaining the tools to optimize their campaigns in a scalable and targeted manner.
The improvements in Performance Max and reporting will particularly appeal to performance marketers who want to combine data and automation while maintaining control.
It seems that there is no text provided for translation. Please provide the text you would like me to translate, and I'll be happy to assist you.