Consider the many hours you spend fine-tuning advertising campaigns. With two groundbreaking AI bidding strategies, Microsoft simplifies this process. "Maximize conversions" and "Target CPA" are strategies designed to help advertisers efficiently reach their target audience within a set budget. Tests for these innovations are currently underway, and they will be generally available in October 2023.
Microsoft further strengthens this development by expanding into 58 additional markets. Their advertising services now reach as many as 187 countries, thereby serving a significantly broader audience.
What is the significance of this evolution? Automated bidding allows advertisers to effortlessly improve the performance of their campaigns. The AI takes on the heavy lifting, saving advertisers valuable time while maintaining control and flexibility to determine budgets and success parameters.
For those wondering what Audience Ads are: these are Microsoft's native display ads that enable businesses to advertise targetedly based on Microsoft's insights into user interests and intents. You can see these ads on platforms such as MSN, Start, Outlook, and other Microsoft services.
Mallory Harwood, Microsoft's Senior Product Marketing Manager, explains the importance of this development: "We continue to invest in bidding strategies, and market expansion is our top priority."
Microsoft's commitment to progress is clearly evident. A few years ago, they were only active in seven markets. Now, through impressive expansion, they are present in 187 countries.
For a thorough analysis, consult Microsoft's official guidelines on
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