Microsoft has launched a completely revamped version of Bing Places for Business, a platform that helps businesses enhance their online presence in local search results. The update marks an important step in Microsoft's strategy to better support businesses in their digital visibility.
New interface and improved functionalities
The revamped Bing Places for Business features a completely redesigned layout and improved user experience. Microsoft has moved the platform from www.bingplaces.com to www.bing.com/forbusiness, making access easier and allowing for better integration with the broader Bing ecosystem.
The new import function operates faster and more reliably than before. Business information such as names, opening hours, and contact details are better preserved during the import process. Additionally, Microsoft is introducing a recommendation tool that provides businesses with concrete suggestions for optimizing their business profile.
The recommendation system alerts businesses to missing information that could enhance engagement, such as website links, opening hours, and social media connections. For specific sectors, the platform offers targeted suggestions—restaurants, for example, receive proposals for adding menu links or online ordering options.
Consequences for companies and organizations
This update has direct implications for businesses that rely on local search results for customer acquisition. The enhanced tools can help increase online visibility, which is particularly important for local entrepreneurs and service providers. Existing users need not worry about losing data. Microsoft will ensure automatic migration to the new interface, with all business data retained. Users will be automatically redirected to the updated environment when they log in with their existing credentials.
Practical steps for businesses
Microsoft advises businesses to check their Bing Places profile and implement the new recommendations. Adding appealing photos and completing business information can significantly enhance visibility in local search results. In the coming period, Microsoft will announce further updates, including deeper integrations with Bing Maps and Copilot, as well as extensive support for marketing agencies and partners.