In the world of digital marketing, a new product has emerged on the horizon: Microsoft's Performance Max, now available in open beta. Imagine having access to complete inventory and being able to
With the introduction of Performance Max, Microsoft promises to help marketers simplify their workload and spend more time on creativity while reaching untapped audiences. The ability to work directly with Microsoft on Performance Max campaigns will also provide advertisers with greater transparency and detail in reporting.
Setting up a campaign with Microsoft Performance Max involves five steps: setting up Microsoft conversion tracking, determining budget and bidding strategy, expanding the final URL, adding assets, and deploying audience signals. All these features are designed to help you effectively reach your target audience.
Lauren Tallody, Sr. Product Marketing Manager and Automation Lead for Microsoft, emphasized Microsoft's careful consideration in developing this product and indicated that the journey is far from over. Since the launch of Google's Performance Max product in 2021, Microsoft has taken the time to understand advertisers' needs and where they could differentiate themselves.
In recent months, Microsoft has achieved impressive results in the development of Performance Max, from importing Google PMAX campaigns to the successful closed beta launch in May 2023. With the open beta launch in July 2023, Microsoft is on the verge of making Performance Max widely available and continues to develop more features.
Future expansions of Performance Max include API support, support for Microsoft Advertising Editor, more extensive reporting such as search term and domain reports, and an upgrade tool for smart shopping campaigns. With this powerful new tool on the horizon, it is an exciting time to be a digital marketer.