AI & Machine Learning
2 min
8 April 2025

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

Microsoft launches Copilot Search in Bing: Enhance your search experience with AI

Microsoft launches Copilot Search in Bing: Enhance your search experience with AI

After months of testing, Microsoft has finally launched Copilot Search in Bing. This new search concept combines the advantages of traditional search engines with those of generative AI, allowing users to access relevant information more quickly and easily.

What is Copilot Search?

With Copilot Search, you can expect a more streamlined search experience. Instead of scrolling through countless pages, Bing now provides a summary of key information, smart layouts, and clear answers that directly assist you in your search. This not only helps users quickly find the right information but also inspires them with visual and video content from trusted sources.

What does this mean for companies?

For companies, Copilot Search presents an opportunity to become more visible in search results. Because the AI utilizes rich and relevant data from recognized sources, organizations can present their information more effectively and generate more traffic. Businesses that optimize their online presence benefit from these new AI features by ensuring well-cited and visually appealing content.

How do you gain access to Copilot Search?

You can easily access Copilot Search by going to Bing.com, through the navigation bar, or by directly navigating to aka.ms/CopilotSearchinBing. Once you view the search results, you will see an overview of the key topics under the relevant answers, making it easier to explore further.
With this innovation, Microsoft offers a powerful tool that helps businesses and users significantly enhance their search experience.

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