Pinterest introduces new AI-driven advertising tools and measurement partnerships to provide better performance and brand safety for advertisers. Pinterest is making significant investments in generative AI to create more engaging and personalized ad formats and to automate campaign optimization.
Ad Labs innovation program
The new "Ad Labs" innovation program enables advertisers to test prototypes of new advertising tools. These tools utilize generative AI for enhanced creativity and interaction. The key features of
Ad Labs
are:
Personalized background generation:
Creates custom lifestyle backgrounds for Product Pins, tailored to the user's aesthetic preferences.
Interactive collage ads:
Users can cut, remix, and reassemble visual elements. These collages are made shoppable, allowing users to discover and purchase products directly.
Impact on businesses and advertisers
The AI-driven updates promise higher performance, better personalization and efficiency, and improved brand safety. Collaboration with measurement companies such as IAS and DoubleVerify ensures the safety of brand impressions.
Pinterest Performance+
Pinterest Performance+, now in closed beta, shows promising results. Early tests indicate over a 10% improvement in cost per acquisition for conversion campaigns and a 50% time savings in campaign setup due to automated input.