Sometimes it happens that advertising campaigns do not yield the desired results. Therefore, Meta is introducing new AI features for Facebook and Instagram that automatically optimize ads. This increases relevance and can lead to more conversions, without any additional costs involved.
Meta places its AI model Andromeda at the center, which analyzes millions of ads to display the right message at the right time to the right person. This enhances the effectiveness of campaigns, both online and in physical stores.
What changes for advertisers
One of the most notable updates is the expansion of Advantage+ Catalog Ads. Companies can now also collaborate with influencers through partnership promotions. Additionally, the advertising system automatically displays complementary products from the catalog offering, which in tests led to an average 14% higher ROAS.
For fashion companies, Meta is introducing virtual AI models with various body types, allowing customers to better assess how clothing will fit. There will also be a simplified checkout flow, enabling users to fill their shopping cart within Facebook or Instagram and complete the purchase on the advertiser's website.
impact for companies and organizations
With these innovations, retailers and e-commerce companies can better tailor their advertisements to their target audience. This increases the likelihood of conversion while simultaneously lowering the cost per purchase. Test partners such as American Eagle saw a 48% increase in omnichannel ROAS among young people aged 18 to 24.
Companies can also make a greater local impact. Omnichannel ads display nearby stores with current inventory and discounts. This type of advertisement will soon be available worldwide, well in time for the busy autumn season.
additional features and tools for better control over performance
Meta is also testing new AI features, such as automatic text generation for catalog ads and background generation for product images. Additionally, ads will soon appear in Facebook notifications, creating extra touchpoints with interested users.
Finally, site links are now being rolled out on Instagram. This allows multiple landing pages to be linked to a single ad. Brands like Nissan have seen up to a 39% increase in landing page views as a result.
conclusion
Meta provides companies with greater control over their advertising performance. By leveraging AI intelligently and making the advertising process more user-friendly, there is room for increased returns. The updates are being rolled out in phases and offer touchpoints for a more tailored marketing approach.