Product & Platform Updates
2 min
8 June 2023

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

New developments in Apple's iOS 17

New developments in Apple's iOS 17

Apple's latest showcase, iOS 17, was recently announced during the WWDC keynote. Packed with striking revelations, including a range of new tools and features, this significant software update promises to revive iPhone sales following a dip during the holiday season.

Alongside iOS 17, a host of other highlights were presented, including the new 15-inch MacBook Air, the Mac Studio, Mac Pro, and the long-awaited blended reality headset, Apple Vision Pro. Apple is firmly investing in both hardware and software innovations. The Apple Vision Pro could indicate Apple's ambition to play a role in the emerging metaverse.

iOS 17 introduces various novelties, such as a revamped Phone app with Contact Posters, allowing users to personalize their call screens. Apple also introduces Live Voicemail, a real-time transcription of voicemail messages. FaceTime will have its own version of this feature, along with new reactions like hearts and balloons, and will be compatible with Apple TV.

Users will gain access to new emoji stickers in Messages and can create Live Stickers from photos. Additionally, audio messages will be automatically transcribed, and enhanced location-sharing tools and improved search capabilities will be introduced.

Apple's AirDrop makes sharing easier with the ability to bring iPhones together for automatic sharing and receiving of contact information. The new wellness app Journal is designed to help users reflect through suggestive prompts based on recent activities.

The Health app emphasizes mental health, with the ability to log daily moods and emotions, as well as access to assessments for depression and anxiety. The new Screen Distance feature encourages users to keep their devices further away from their faces during prolonged use.

Other new features under iOS 17 include StandBy, enhanced privacy and security features, improvements to Autocorrect, and expanded Visual Look Up capabilities. These developments promise a significant impact on businesses and organizations that rely on Apple's ecosystem.

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marketing consultant