New Limited Ads Serving policy from Google changes rules for advertisers

Curious why certain Google ads suddenly appear less visible? The new 'Limited Ads Serving' policy from Google is the key. This can impact the effectiveness of advertising campaigns, especially for those who are just starting to advertise on the platform.

The Limited Ads Serving policy is Google's response to the increasing number of scams and misleading advertisements. Advertisers who are not yet well-known to Google will face a temporary limitation on the number of impressions their ads receive. This limitation is particularly applicable when the relationship between the ad and the target audience is unclear.

This has both advantages and disadvantages for businesses and organizations. On one hand, it can increase consumer trust; ads from well-known brands will be displayed more frequently. On the other hand, especially small or new companies may experience reduced reach, which can affect their visibility and ultimately their sales.

Affected advertisers receive instructions from Google Ads on how to meet the criteria for 'qualified status.' The assessment of reliability is based on user feedback, good compliance with previous advertising policies, and Advertiser Identity Verification.

According to Google Ads, the new policy is not designed to exclude new advertisers, but to make the platform safer and more reliable for users by reducing the risk of misleading ads.

In this initial phase, Google Ads is providing advice to advertisers on how to create clear and effective ads. This includes linking their domain to the ad title, especially for those who do not yet enjoy broad recognition.

By staying alert and following Google's guidelines, it is possible to get the most out of every advertising campaign, even under the new policies.

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