AI & Machine Learning
3 min
17 January 2024

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

NFL and AWS join forces for player safety through AI

NFL and AWS join forces for player safety through AI

The National Football League (NFL) is set to take a groundbreaking step in player safety through a collaboration with Amazon Web Services (AWS). This move promises to elevate player safety to a new level by leveraging advanced AI and machine learning technologies.

The impact on players and the sports world

The collaboration, which began in 2017, aims to leverage AWS's technological capabilities—such as machine learning and cloud computing—to gain insights into player health and safety. With real-time data on players' location, speed, and acceleration, this technology provides an unprecedented depth of insight into the game.

Development of the 'Digital Athlete'

A key element of this collaboration is the development of the 'Digital Athlete', a computer model that can simulate countless scenarios within the game environment. This model will apply AI, machine learning, and computer vision technologies from AWS to NFL data to better treat and rehabilitate injuries, and ultimately to predict and prevent them.

New technologies and knowledge sharing

The NFL and AWS will begin developing computer vision models that automatically detect the occurrence of concussions and understand the forces that cause them. This technology can later be expanded to a broader range of injuries. Importantly, the insights will also be shared with sports equipment manufacturers to stimulate innovation in protective gear.

Continuous commitment to innovation

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The partnership between the NFL and AWS marks a new chapter in the NFL's efforts to drive innovation through data, biomechanics, engineering, and technology. The NFL has already made significant progress in enhancing player health and safety, partly thanks to the Engineering Roadmap – a $60 million initiative funded by the NFL.

By collaborating with AWS, the NFL demonstrates its commitment to leveraging cutting-edge technologies to reshape the future of football. These developments not only have the potential to improve safety in the sport but could also have far-reaching implications beyond the world of sports.

The future of football and player safety

With an eye on the next 100 years, this collaboration with AWS underscores the NFL's ongoing commitment to innovation and progress. The goal is to make the game safer for everyone who plays. According to NFL Commissioner Roger Goodell, the partnership with AWS will lead to groundbreaking insights into the human body and the ways injuries occur, insights that could extend beyond just football.

This collaboration between the NFL and AWS holds the promise of a safer sports world, where advanced technologies not only transform the game but also change the way we view athletes and their safety.

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Lisanne Groot  - Author

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marketing consultant