OpenAI has launched Sora 2, an advanced system that generates both video and sound. The new model produces lifelike images that replicate physical reality much more accurately than previous systems.
Sora 2 brings a breakthrough in video quality
The new model from OpenAI performs remarkably better than its predecessors by following physical laws more accurately. While earlier video models would spontaneously make objects disappear or distort, Sora 2 takes realistic movements into account. A basketball that misses the hoop now bounces off the backboard instead of magically teleporting.
Sora 2 generates complex videos such as Olympic gymnastics routines, backflips on a paddleboard, and even a figure skater executing a triple axel with a cat on her head. The system also produces synchronized dialogue, background sounds, and realistic sound effects. A notable new feature is the "cameo" capability. Users can place themselves in any generated video by making a short recording that captures their appearance and voice.
Business impact for companies
The launch of Sora 2 has immediate implications for the creative industry. Marketing departments can now produce high-quality videos without expensive filming equipment or large production budgets. Content creators gain access to professional video quality that was previously only available to large studios.
The technology also opens up new possibilities for training and simulation. Companies can create realistic scenarios for employee training or product presentations without the need for physical locations or actors.
Responsible implementation with user control
OpenAI launches Sora 2 through a social iOS app that gives users complete control over their digital appearance. Only users decide who can use their cameo, and they can revoke access at any time.
The company implements various safety measures, including limited daily views for teenagers, parental controls via ChatGPT, and human moderators who monitor potential abuse cases. The app starts in the United States and Canada, with plans for rapid expansion to other countries. Initially, Sora 2 is available for free with generous limits, although these remain dependent on available computing capacity.