LinkedIn is introducing changes to image formats and link previews for both organic and sponsored posts. If you regularly use LinkedIn for professional networking, you will want to be aware of these adjustments. These changes make the feed simpler and more appealing. This helps members engage in unique and meaningful interactions more easily.
Important to know
LinkedIn aims to help users make meaningful connections and create opportunities. The updates in the feed enhance the visibility and appeal of posts for businesses and individual users.
Changes in image sizes
For organic posts made by LinkedIn page administrators, the image size changes when sponsoring. Organic posts feature a small thumbnail image. Sponsored posts are converted to an image with dimensions between 360 x 640 pixels and 2430 x 4320 pixels. This results in a more visually appealing presentation that attracts more users.
Changes in link examples to third parties
When sponsored content with a link to an external article is reshared or reposted, the ad format changes to an organic post with a small thumbnail. This helps maintain the consistency of the visual presentation in the feed. Users are provided with a clear experience.
Impact on businesses and organizations
These adjustments impact how companies and organizations manage and promote their content on LinkedIn. The improved image formats can make advertisements appear more appealing and professional. This can lead to higher engagement. For organic posts, this means that administrators need to pay attention to the new image requirements to maximize visibility.
Solutions
Companies can benefit from these changes by adjusting their graphic materials to the new guidelines. They should use higher quality images that fit within the new dimensions. For link previews, companies can ensure that the thumbnails are clear and informative. This attracts users and increases engagement.
By effectively implementing these updates, you as a company or organization can strengthen your presence on LinkedIn. This leads to more effective interactions with your target audience.