New creative control options have been introduced in Google's Demand Gen campaigns. These options allow advertisers to specifically place their video ads in in-stream, in-feed, or Shorts ad placements. This functionality is currently available in beta.
Importance of New Advertising Controls
The importance of these new features is significant. Advertisers gain more control over their brand narrative by selecting the best formats for their brand. This enables marketers to refine and optimize their advertising strategies for maximum impact. Adding specific video ads to certain formats increases visibility and engagement with the target audience.
Functioning of ad preferences
Advertisers can anchor their video assets to one of three ad formats:
In-stream:
Video plays before, during, or after other videos and can be skipped after five seconds.
In-feed:
Video appears in YouTube's home or search feeds, Google Discover, and Gmail.
Shorts:
The video appears in YouTube's feed for short videos and can be skipped at any time.
Impact on businesses
This new feature can have a significant impact on businesses and organizations. By placing advertisements more effectively, brands can communicate more efficiently with their target audience. Setting up ad preferences is straightforward. Advertisers create or edit a Demand Gen video ad, add videos, set ad preferences, select desired formats for each video, and complete the ad setup.
Best practices
Best practices include:
Ensuring that the
assets
meet the requirements of the chosen format.
Make use of
segmentation reports
to analyze performance by format.
Optimizing winning
creative elements
for each placement.
This update was first reported by Thomas Eccel, senior performance marketing manager and expert in Google Ads. With these new features, advertisers can refine their video marketing strategies, thereby improving performance and ROI. This underscores the importance of adaptation and optimization in the digital marketing landscape.
Need help with your Demand Gen campaign?
We understand how important it is to get the most out of your advertising campaigns. With the introduction of new creative control options in Google's Demand Gen campaigns, advertisers can now place their video ads more specifically and effectively. Whether you choose in-stream, in-feed, or Shorts ad placements, we are here to help you make the most of these new opportunities. We ensure that your video assets perfectly align with the requirements of each chosen format. Additionally, we analyze performance by format and optimize the creative elements for maximum impact and engagement. Contact us today.
Get in touch with us and discover how we can elevate your Demand Gen campaign to the next level. Together, we will ensure that your brand reaches the right audience with the right message at the right time.