Meta announces new features to enhance ad performance and increase user engagement. These developments enable advertisers to optimize campaigns while simultaneously improving the shopping experience for users, thereby increasing the likelihood of purchases.
For instance, Meta is now testing Collection Ads on Facebook Reels, in addition to their availability on Instagram. This feature combines a large image or video with smaller images that users can swipe through to discover more about interesting products. This new ad type will soon be more widely available.
Meta is also introducing Multi-destination Reels Carousel Ads. This allows brands to guide potential customers through images to various product pages. This feature makes it easier to find desired products and can boost sales.
Additionally, Meta now offers swipe left functionality on Facebook and Instagram Reels ads. This makes it easier for people to discover more about potential products they are interested in.
Investments in the Advantage+ creative suite yield new automation solutions for Reels Ads. This includes automatic templates that convert non-9:16 media to 9:16 media, 3D motion and depth, aspect ratio variation, and image and video enhancements. Advertisers can also now add music to their Reels Ads during the campaign creation process.
Finally, Meta introduces the Brand Suitability Inventory Filter control and a third-party brand suitability verification solution with Meta Business Partner Zefr for Facebook and Instagram Reels. This provides advertisers with additional assurance that their campaigns do not appear alongside offensive content that does not align with their brand values.
These new features help advertisers create more efficient and effective campaigns, which can lead to increased customer engagement and higher sales figures. Want to know more? Read the
from Meta here.