The AI search engine Perplexity is working on its own web browser called Comet. The exact release date is still unknown, but interested parties can sign up for a waiting list. Comet is being developed for "agentic search" and may integrate AI agents that can take over tasks, such as automatically filling out forms or finding information on websites. However, what this functionality precisely entails remains unclear.
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Competition in a Google-dominated market
The browser market is largely determined by Google's Chromium, the foundation of browsers such as Chrome, Edge, and Opera. Only Firefox and Safari offer true alternatives. Whether Perplexity has developed its own browser engine or relies on Chromium is still unknown. There is speculation that Comet is primarily an extension of Perplexity's AI answer engine, which presents search results in natural language instead of lists of links.
What makes Comet different?
Perplexity's AI agent, Assistant, plays an important role. Like other AI assistants, it can independently perform tasks such as booking a table at a restaurant. The technology may use screenshots to understand websites and enable interaction with input fields. The slogan "Browse with intelligence" suggests that Comet goes beyond traditional browsers and integrates AI directly into the user experience.
Uncertainty about the release date and beta phase
Perplexity has not yet announced an official release date. However, the company is calling on developers to help build the browser. Interested parties can sign up for the beta phase and gain faster access by sharing the announcement on social media. This marketing model seems to tap into the influence of AI-related communities and early adopters.
Legal challenges and business uncertainties
In addition to technical developments, Perplexity is facing legal issues. Publishers such as Dow Jones and the New York Post accuse the company of taking content without permission. Furthermore, the monetization of the service remains unclear. Perplexity is working on an advertising program that allows content creators to benefit when their information is used in AI responses, but the details remain vague.
What does this mean for companies and organizations?
AI browsers like Comet can change users' search and browsing behavior. This can impact search traffic, advertising revenue, and how content is consumed. Companies and marketers need to be prepared for a potential shift in which AI assistants play an increasingly larger role in how information is found and presented.