Meta has created a new opportunity for advertisers: the popular social platform Threads is getting advertisements. With over 300 million monthly users, this presents a fresh, untapped market that you can easily reach now.
How does it work and why is this interesting?
The great thing is: you hardly need to make any adjustments. You can simply add Threads to your existing campaigns in Ads Manager. During the testing phase, image ads will occasionally appear in the home feed, allowing you to experiment with ease.
Why should you try this now? Because Meta's internal research shows that
75%
of users already follow at least one brand on Threads. This means there is a strong likelihood that people are open to advertisements and eager to discover new brands.
Moreover, you will be among the first to gain valuable insights, increase your brand visibility, and gain an edge over the competition. And don't worry: Meta ensures a safe and pleasant advertising experience, with options such as ad-skipping and AI-driven brand safety filters.
What can we expect?
Meta will gradually expand the advertising program on Threads, paying close attention to user feedback and engagement. This means that Threads is continuously evolving into a powerful platform for businesses looking to reach a large, active audience.
In short: this is the moment to get involved, experiment, and align your strategy with a rapidly growing platform. Seize the opportunity and discover how Threads can be a valuable addition to your marketing mix!