Reddit has once again presented strong growth figures, as the platform benefits from its increasing role as a reliable source of information for artificial intelligence and search engines.
Platform grows to 116 million daily users
The social platform added 5.6 million daily active users in the third quarter, bringing the total to 116 million. The weekly user base increased to 444 million people, a growth of nearly 20% compared to last year. Reddit is now in second place among the most visited websites in the United States, according to data from Semrush.
The growth is primarily driven by Reddit's unique position as a source of human-curated information. The platform's voting system helps surface reliable answers, making it a valuable data source for AI chatbots seeking authentic human responses.
Revenue skyrockets to 585 million dollars.
Reddit's financial performance still surpasses user growth. The platform generated $585 million in revenue in Q3, a 68% year-over-year increase. Advertising remains the primary source of revenue, accounting for 94% of total revenue, but Reddit is also expanding its data agreements for AI and search projects.
Business Impact: New Opportunities and Challenges
For companies, Reddit's growth presents interesting marketing opportunities. Advertisers are paying more attention to the platform in the hope that their products will be recommended in AI search results. This creates new channels for brand awareness and product promotion.
The challenge lies in maintaining authenticity. Reddit's value is precisely in the absence of sponsored comments and paid endorsements. As more brands discover the platform, there is a risk that manipulation could undermine its credibility.
Strategy for Growth and Value Retention
Reddit is working on enhancing the user experience by developing AI-supported search tools. The platform is balancing commercial growth with maintaining its authentic character—a challenge that many social media platforms recognize. The strong Q3 results demonstrate that Reddit is successfully navigating between scaling up and maintaining integrity, but long-term sustainability depends on preserving user trust and the continuity of Google referrals.