Reddit makes it easier for marketers to follow real-time discussions by expanding its Reddit Pro Trends tool to the mobile app. This development offers companies new opportunities to respond quickly to conversations about their brand and products.
New opportunities for real-time marketing
The Reddit Pro Trends feature, available on desktop since January, now also provides marketers with access to valuable discussion insights on the go. Users can monitor mentions of their company, follow conversations that include relevant keywords, and engage directly when trending topics arise in their industry.
Timing plays a crucial role in Reddit marketing. When a customer asks questions about a product in a specific subreddit or when a trending topic gains momentum, companies can now respond immediately via their phone. This prevents valuable conversations from slipping by while you are sitting at your desk.
Additionally, Reddit adds performance insights for individual comments within the "Performance" tab of Reddit Pro. This feature displays detailed statistics such as total views, upvotes, replies, and demographic data per comment. As a result, marketers gain better visibility into which specific content generates engagement.
Strategic impact for companies
The expansion comes at a strategic moment. Recent data from Profound shows that by August 2025, Reddit has become the most cited source for all major AI platforms. When users ask questions to AI chatbots, there is a high likelihood that the answer traces back to Reddit discussions.
This development makes a strong Reddit presence increasingly important for companies that want to remain relevant as AI searches play a larger role in information provision. The human-centered insights and knowledge on Reddit are increasingly being used as a source for AI responses.
Practical tools for brand building
Reddit has also published a new "Reddit Pro Organic Playbook" - a 15-page guide that helps businesses build their presence on Reddit. This manual offers concrete strategies for effective engagement within the app.
For companies looking to increase their digital visibility, these new tools provide tangible opportunities. The combination of real-time monitoring, detailed analytics, and practical guidance makes Reddit marketing more accessible.