You are searching for the latest trends in technology and come across results you have never seen before. Or you are a small business owner struggling to make it into the top 10 of Google. This is where Google's Search Generative Experience (SGE) and traditional organic search results play a crucial role. A recent study has revealed that as much as 94% of the links in Google's SGE differ from the organic search results. This revelation could have a significant impact on how businesses and organizations approach their online presence.
Google's SGE: a new player in the field
SGE appears to be present in 86.8% of the examined keywords and shows an average of ten links per answer. Interestingly, only four of these links are unique. This creates new opportunities for websites that previously struggled to rank highly on Google. They can now become visible within the SGE links, providing an alternative route to online visibility.
The Shift: Impact and Opportunities
The study shows that 93.8% of SGE links come from sources outside the top organic domains. With only 4.5% matching URLs on the first page of organic search results, and just 1.6% displaying another URL from the same domain, SGE presents a unique opportunity for websites that would otherwise not rank highly.
Adapt and Overcome: New SEO Strategies
This shift has significant implications for businesses and organizations. SEO strategies may need to be reconsidered and adjusted. It is important to create unique, valuable content that increases the chances of being included in SGE's answers. At the same time, optimizing existing content is crucial to remain visible in both SGE and organic search results.
A new phase in SEO
The introduction of Google's SGE marks an important moment in the world of search engine optimization. It calls for a renewed approach, focusing on both appearing in SGE links and maintaining a strong position in organic search results.
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