Revolutionary collaboration between Roku and Shopify: Buy products directly from your TV

Roku and Shopify have joined forces in a first-of-its-kind initiative. They enable users to purchase products from Shopify merchants directly from their television via Roku Action Ads. By simply pressing 'OK' on their Roku remote, viewers can learn more about a product and buy it instantly. Roku Pay information is used to automatically fill in payment and shipping details, allowing the order to be placed with the push of a button.

Shopify is the latest partner to leverage Roku Action Ads, adding seamless checkout to streaming advertisements. Other retail and commerce partners utilizing Roku Action Ads include Walmart and DoorDash.

This collaboration marks the first streaming commerce integration for independent Shopify merchants. It creates an entirely new advertising channel for these businesses. Initial brand partners include men's clothing brand True Classic, game-based connected rowing machine Ergatta, and wellness brand Olly.

What makes this experience unique is that marketers can

[@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop

[@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop