Runway joins forces with Getty Images to launch a new video model designed for enterprise clients. This initiative responds to the growing demand from businesses for high-quality, customized content.
The power of collaboration
This model combines the power of Runway with the world-renowned, fully licensed creative content library of Getty Images. This creates a new way to bring ideas and stories to life through video in a business-ready and secure manner.
Runway for businesses
This new Runway <> Getty Images Model (RGM) provides a baseline model that allows companies to build their own customized models for generating video content. Runway clients in the business sector can fine-tune RGM using their own proprietary datasets. This enables companies across all industries (Hollywood studios, advertising, media, broadcasting, etc.) to enhance their creative capabilities and offer new channels for video production by facilitating entirely new content workflows. It also makes it easy to create engaging tailored experiences that align with the style and brand image of businesses and target their unique audiences.
Empowerment and creative opportunities
Cristóbal Valenzuela, CEO and co-founder of Runway, said: "The collaboration between Runway and Getty Images elevates our mission to empower creators with a new generation of AI tools to a new level of creative control and customization. This will unlock new commercial applications and new video products for businesses, and we look forward to seeing the results."
Grant Farhall, Chief Product Officer at Getty Images, added: "We are excited to partner with Runway to help businesses enable creativity and exploration with AI in a responsible way. When human talent and skill are combined with powerful technology, the possibilities are immense, and that potential is particularly exciting when it comes to creating with video."
A new era of video content for businesses
Together, Runway and Getty Images will continue to explore the possibilities of AI and video generation. This will make it even easier for companies to produce professional, engaging, and brand-focused content. RGM will be available for commercial use within a few months.
Customized model training with RGM
Customized model training using RGM is particularly relevant for companies with patented datasets. More information and requests can be made via
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