Google Chrome, the world's most widely used browser, is testing a new feature that employs AI to detect scam websites. This is done using an on-device large language model (LLM), meaning that the analysis takes place entirely on your own device. Your personal data remains secure and is not sent to the cloud.
This feature, called "Client Side Detection Brand and Intent for Scam Detection," is now available in the experimental Chrome Canary version. It targets users who frequently visit unknown or potentially untrustworthy websites. The AI locally checks for suspicious signals and alerts users when a website may have malicious intentions.
What does this mean for companies and users?
For businesses and organizations, this technology offers additional security. Employees using corporate devices can navigate online more safely, without fear of phishing or other scams. For individuals, it provides an accessible way to browse the internet more securely, especially if you frequently visit new or unfamiliar websites.
However, this can also have implications for website owners. Platforms that employ aggressive marketing methods or display unclear intentions may be flagged as suspicious more quickly. Therefore, it is crucial for companies to ensure transparency and reliability in their online presence.
How do you activate this feature?
Would you like to try out the new spam detection tool yourself? Then install the Canary version of Google Chrome. Next, type “chrome://flags” in the address bar. Search the page for “Client Side Detection Brand and Intent for Scam Detection” and manually enable the feature via the dropdown menu. This way, you can test the functionality yourself and benefit from enhanced online security.
With this innovation, Google is taking a step towards safer internet usage, without compromising your privacy.