Imagine you are traveling and can use Snapchat to translate a photo of a street sign, or take a video of various snacks to ask which one is the healthiest. Thanks to a new collaboration between Snap Inc. and Google Cloud, this is now possible. By integrating Google’s advanced Gemini AI on Vertex AI into Snapchat’s My AI, the user experience is significantly enhanced.
New features enhance interaction
Since the implementation of Gemini AI, a technology that can process images, videos, audio, and text simultaneously, user engagement has drastically increased. Snapchat users now send photos and videos to the AI chatbot 2.5 times more often. This aligns with Snap's broader strategy to offer more innovative features and increase the time users spend on the app.
Impact for companies and organizations
This collaboration offers significant advantages for companies. The enhanced capabilities of the AI chatbot enable businesses to communicate with customers in a much more natural way. Whether it involves product recommendations, translations, or personalized customer service, Google Cloud's multimodal AI technology helps companies reach their customers more quickly and effectively.
Additionally, Google Cloud benefits from Snapchat's vast user base, which aids in further refining the AI models. This partnership ensures that both Snap and Google can derive value from user behavior and interactions, leading to improved AI solutions for the future.
Future Innovations with AI
Snap continues to invest heavily in AI and is exploring new ways to integrate the technology into other products, such as their augmented reality glasses. By using AI to rank content, target advertisements, and create new user experiences, Snap continues to push the boundaries of innovation.