Snapchat adds a new dimension to its lenses with AI-generated video effects. Platinum subscribers can now bring virtual animals and flowers to life in their snaps. From a fox crawling on your shoulder to raccoons running over your head, the AI technology makes it possible.
What do these AI lenses mean for Snapchat users?
With the introduction of AI Video Lenses, Snapchat takes another step in augmented reality. The lenses are designed with an in-house generative video model and add new options every week. This not only enhances interaction on the platform but also enables unique content creation without additional editing.
The impact on companies and brands
For companies and marketers, this technology offers new opportunities. AI-driven lenses can be used for brand activations, interactive advertisements, and creative campaigns. The popularity of AR content is on the rise, and Snapchat is capitalizing on this by providing users with advanced tools to be expressive and creative.
What can we expect?
Snapchat promises to add new AI lenses weekly, which means the functionality is constantly expanding. Last year, the platform already introduced an AI model that allowed backgrounds and clothing to be adjusted in real-time. With these new lenses, it is clear that Snapchat continues to innovate in the field of augmented reality and AI.