Snapchat has unveiled its latest version of generative AI technology. This technology enhances augmented reality (AR) experiences on the platform. Users can now see more realistic special effects when using their phone cameras. With this, Snapchat aims to attract new users and advertisers through more advanced and creative lenses.
What is Augmented Reality?
Augmented Reality (AR) is a technology that adds digital information to the reality as we experience it. This is done through a device such as a smartphone, tablet, or special AR glasses. AR adds digital elements to the physical world in real-time and is interactive, allowing users to often interact with these digital elements.
Improvements for AR Developers
AR developers can now create AI-driven lenses. Snapchat users can then integrate these into their content. Snapchat has also announced an enhanced version of the developer program Lens Studio. Artists and developers can use this to create AR features for Snapchat and other platforms.
Faster and More Efficient Creation of AR Content
According to Bobby Murphy, Chief Technology Officer of Snapchat, the enhanced Lens Studio can reduce creation time from weeks to hours. This enables more complex AR effects. The program is user-friendly, allowing newcomers to quickly create unique AR content as well.
New AI Features in Lens Studio
Lens Studio now offers a variety of new AI tools. An AI assistant helps with inquiries, and another tool automatically generates three-dimensional images based on text prompts. Previously, AR technologies were limited to simple effects, such as adding a hat in a video. The latest enhancements enable the development of lenses that move naturally and accurately match the lighting in the video.
Snapchat is planning the development of full-body AR. This will allow, for example, the digital creation of new outfits and their seamless integration into videos. These innovations can help businesses and organizations enhance their marketing and user interactions by providing immersive and realistic AR experiences.